Know exactly what ads to make next.

A Weekly Email for Better Ads

Each Monday, we send a plain-text email with eight ad ideas built from your brand and what’s working across DTC — a simple spark for what you’ll make next.

• Try Less – 7 Days Free

Advertising used to be simple.

You made something great, showed it, and watched it work.Then came “creative intelligence.” Dashboards, templates, tables, and AI. They promised clarity. You got confusion instead. More tools. Less direction.Less exists to make ads simple again.Each Monday, we send one plain-text email. Eight ad ideas powered by two simple brains working as one.The Brand Brief captures your brand from your site and ads. The DTC Library surfaces what’s performing across e-commerce. Together, they deliver ideas worth making.No dashboards. No noise.
Just clarity you can act on.Simple again. As it should be.

• Try Less – 7 Days Free

"Finally — what marketing should feel like."